The Blog

It’s Friday in Fredericksburg and that means it’s time for another Friday Feature Senior Session. Being a boy mom myself I know how difficult it can be to get guys to endure the event that is senior portraits. Nine times out of ten senior guys are just there for their moms. That earns them big […]

Quit searching for stock photos We all know that showing up consistently on social is key for developing and engaging a community of followers. Showing up regularly in your community helps you establish trust. But how does this relate to photography? Well, I like to think of consistency in terms of a brand’s look and […]

Balance is one of those elusive words. I think no matter what we do there will be times when work hogs our time and we feel like we are cheating our family or the reverse happens. So my goal is to find a few little life hacks to help me bring things back to balance. Here […]

It’s Friday in Fredericksburg and instead of featuring some great place to shop or eat, I will be featuring some of Fredericksburg’s most awesome high school seniors. This year and last year were one of my most busy seasons for Senior Portraits and I loved working with each and every one of these amazing young […]

Personal is better than Perfect Brand authenticity is as important for businesses as great products or excellent customer service. These days customers don’t lack for choices. In fact customers have so many options that making a choice about which product or service to choose can be overwhelming. So how do they choose? In my experience, […]

Last year I decided it was time to niche down and focus in on the type of photography I really loved to do. This task was harder than I thought it would be. Branding with Creative Entrepreneurs and Seniors Sessions topped my list of most favorites. So this year SHP has added a new offering […]

How often do I need to update my brand photos. That is a great question! The answer depends on the type of business you have and your social media strategy. Let’s look at one of my recent clients Sarah owner of SaSweets Bakery here in Fredericksburg, VA. She is a fabulous baker and is constantly […]

Brand photography may sound sophisticated. Or maybe it just sounds complicated, but it doesn’t have to be. In my last post we broke down the basic definition of branding. Branding = Reputation. In today’s online world your branding whether it is personal or business is the same as talking about your online reputation. Before the […]

Personal Branding – What is it and why booking a personal branding session is a great goal for your business this year.  I’m sure most of you have seen this term floating around for a while now. This week I’ll be chatting about it right here on the blog. We will answer the first three […]

It’s the New Year it’s time to make New Year’s Resolutions or instead New Year’s Goals. What’s the difference? Resolutions vs Goals. I like looking up definitions of things so how about we start there.  Resolution: a firm decision to do or not to do something.  Goal: the object of a person’s ambition or effort; […]